What does "classification" mean in marketing?

Answer by  sanityrose (2664)

In marketing, classification refers to the act of taking specific products and placing them into categories. In Addition, specific activities are also categorized. Though they can be done separately many times certain activities are categorized with certain products. This is done to allow targeted marketing for products and activities.

Answer by  mammakat (11147)

Classification in marketing classes product under a wide and varied set of criteria, for a wide and varied set of purposes. Your definition would depend on your product, and your purpose for classifying it, such as saleability, inventory control, market to target, etc.