What is quota sampling?

Answer by  Munawer (365)

Quota sampling is done by dividing the population into mutually exclusive segments. It is a non-probability or non-random sampling with high chances of biasness in sampling. Samplers have high level of discretion. Stratified sampling is one example of it.

Answer by  gaja (147)

It is a technique used in statistical analysis. It is similar to stratified sampling, in that you can specify which subgroups of the population you want to target, e.g. 100 car owners and 100 bikers. It differs from the stratified sampling method because you don't have to choose people at random; you can choose to interview you friends instead.

Answer by  Milette (1105)

When a study is conducted quota sampling is used to ensure that certain groups are adequately and fairly represented according to demographic variables such as age, sex, and education and employment levels.

Answer by  daubachsgirl23 (244)

Quota sampling is a generally unreliable way to conduct a survey sample from the public. In quota sampling, the subjects are divided into different groups. After the division, the selection of participants in non-random and often subject to the discretion of the conductor. Because it is non-random, is it considered unreliable.